Let me build or strenthen your sustainer program!
A
Increase fundraising, with monthly donations
Support for long-term donor retention
Sleep better at night
You know it has to happen BUT your staff is at capacity and is burned out….
Your current team is awesome, but they are just hanging on, and you still need to raise more money. If you want to increase your fundraising revenue, you need to build or strengthen a monthly donor program, and you need to hire help. But it’s not that easy!
For many non-profits, traditional support options just aren’t cutting it:
Hiring In-House
Small budget means potentially inexperienced staff who require more effort and time to manage.
vs.
Consultant
Strategic direction without implementation means a “plan” sits on a computer for 3 years and your big investment goes down the drain.
This is where I come in….
Actual work, not just advice!
What I’ll do, plus more!
You need a
Fractional Fundraiser!
Strategic Oversight
Hi! I’m Maggie Petray, and I am a Fractional Fundraiser with over 10 years of fundraising experience. Specifically with sustainer programs, building a program of more than $3.5 million annualy at Food Bank of the Rockies.
I’ll always start my work with you by figuring out your needs, and getting right in there to start making the right changes to strengthen your monthly donor plan.
Hands-on Implementation
I then implement that plan! From strategy to website and appeal copy, if it’s in the plan, I’ll make sure it gets done.
“Working with Maggie has been an exceptional experience. Maggie brings a deep expertise in best practices, along with a clear, strategic approach to every challenge. Maggie’s guidance is always thoughtful, practical, and easy to implement.
Beyond her knowledge, she prioritizes your needs to deliver high-quality work. Always professional, and approachable, Maggie brings both expertise and a positive attitude to the projects she leads.”
— Lisa Steele, Food Bank of the Rockies
I’ll manage your fundraising. You focus on changing the world.
Book a Discovery Call.
Let’s hop on a call so I can learn more about your organization and goals.
I’ll develop a sustainer-first fundraising plan, and then implement it.
I’ll start with building you a comprehensive strategic sustainer fundraising plan and then I’ll implement it. I work on 4-12 month contracts, so you have stability and security in your fundraising program for it to grow.
Stress-free fundraising growth.
You focus on the work you love to do and watch your fundraising program grow.
Book a free discovery call.
Ready to take the next step to talk about how fractional work with sustainer programs can boost your fundraising?
Book an appointment with me today for a personalized consultation, where I’ll listen to your unique needs and see how I can slip in and help.
What's with the moss?
I’ve always admired the quiet beauty of moss. Maybe it’s because I miss the Pacific Northwest—or maybe it’s the way moss brings life and color to overlooked spaces—but it perfectly represents what I want my business to be.
Moss isn’t just beautiful; it serves a purpose. It fills in the cracks, protects the surface it grows on, and creates stability. That’s how I see my role as a fractional fundraiser—supporting nonprofits in the spaces where they need me most.
Just like moss helps its environment retain water, I help organizations retain donors—the lifeblood of every mission. Moss also prevents erosion, safeguarding the foundation so everything above can thrive. My goal is to do the same for your fundraising: strengthen your base, build sustainable systems, and help your mission grow.
I’m here to make sure your organization stays vibrant, resilient, and thriving—one monthly donor at a time.
About Maggie
Want to make sure our values align? Me too!
I do this work because I care. I’ve never wanted to be anywhere but the nonprofit industry. My passion (your mission!) drives me.
I’ve learned firsthand that monthly giving is one of the most cost-effective, and sustainable fundraising strategies. With high donor retention rates and predictable revenue, a structured monthly giving program strengthens any organization’s financial stability and donor engagement.
I choose to bring my core values into my work. Here is what they look like:
DEI - Diversity, Equity and Inclusion (say it again out loud!)
Anti-Racism - Always, no exceptions. I will absolutely disrupt harm.
Transparency - Honesty and transparency are critical to my work.
Ethical Storytelling - No exploitation
Community Centric Communications - As a fundraiser, I practice Community Centric Fundraising principles, and make every effort to integrate them into my work.
I chose to work with organizations that embody those same values and whose missions support social justice, community involvement, animal welfare and inclusive practices.
Want to know more about my previous work experience? Totally fair. I have more than 10 years experience fundraising. I’ve worked for different sized nonprofits, giving me insight to the needs of small organizations, and the hints that that big shops use.
My most recent experience was building the monthly donor program at Food Bank of the Rockies from scratch. They had monthly donors already, but no official program. Within four years, we got the monthly donor program to raise more than $3.5 million annually.
How did I do it? Watch my session at the Monthly Giving Summit about by clicking below.
Want to see all the details of my previous experience? Check me out on LinkedIn.
What about me, personally?
My personal life revolves around my two rescue Great Danes, two rescue cats, and husband. I love baking, traveling, crafting, painting, camping, concert going, and Denver Broncos football!
I’m proud to say I currently serve on the Board of Directors for Cat Care Society! The best cat organization I’ve ever seen. We are a free-roam cat shelter that focuses on specialized care for specialized cats.
“Maggie’s work within philanthropy is deeply rooted in her genuine desire to create space for good in her community. While strategically brilliant, and dedicated to evolving the concepts and best practices of fundraising from genuine connection, Maggie isn’t afraid to voice the systemic issues historically engrained within nonprofit work; allowing her to serve the mission, while cultivating holistic change through identifying and advocating for change at the root level.
Maggie’s self-awareness, and desire to uplift others combined with her skillset makes her not only an asset to any philanthropic organization, but to an American community that is in desperate need of people who are willing to mirror the humanness we are all capable of. ”
— Pam Vigil, Food Bank of the Rockies
What to expect.
Risk Free, Results Oriented
Hiring in-house comes with a lot of risk and not much reward. Just imagine getting better fundraising results without hiring staff, proving space for them, and managing their day-to-day activities. Forget staff turnover or only hiring someone “your budget can afford”. I provide the best in small-shop fundraising at a budget you can afford, taking away your risk.
Your Relationships
I respect the work you’ve already put into building your relationships and they will always stay with your organization. When I act on your behalf, I represent your organization. I do not bring donors to your organization, nor do I take them with me when I leave.
Consistency for your ROI
Fundraising success takes time and consistency. Your results depend on where you are starting and what your fundraising priorities are. When is the right time to make this investment? That depends on your ambitions for your organization. A Fractional Fundraiser exists to make the most of your investment.
“Maggie is one of the most dedicated and passionate professionals I’ve had the pleasure of working with. She puts 110% into everything she does, combining hard work with genuine care for people. Her ability to strengthen donor relationships and build lasting connections in unmatched, and her knowledge of what works for nonprofits makes her an invaluable partner in any mission.” - Amanda Miller - Childrens Diabetes Foundation
FAQs
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Usually small organizations have limited budgets for staffing, which means they end up hiring someone junior without much fundraising strategy or expeirence, which is okay! But that person usually ends up spending a lot of time and energy on things that are not moving things forward, as they are learning. Instead, with that budget you can hire a me, a Fractional Fundraiser, who brings over 10 years of fundraising experience to the table with a passion for implementation and getting it done. Short contracts of 4 months - 1 year make it so that you can hire someone less experienced later if needed, after your fundraising plan is in place. Clients love this solution to help them grow strategically.
An added benefit is that a Fractional Fundraiser requires less supervision meaning less stress for the ED! Bonus!
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My services cost $2,000 per month, plus tax. Contracts start at 4 months, but I recommend a 6 month contract.
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Each organization is unique and your fundraising strategy should be unique to you.
I start each engagement with a list of questions to determine a Strategic Planning process. This helps me develop a clear fundraising plan with goals and activities to move your fundraising forward. Then, I do the work!
Implementation means writing sustainer appeals, managing your data, building website copy and landing pages, strategic donor stewardship and retention plans, and upgrade campagin methods. I even do data entry and stuff envelopes when needed!
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If a fundraiser or fundraising consultant offers guaranteed results, RUN. That is probably a sign they are doing something unethical.
Fundraising success takes time and consistency. Your results depend on where you are starting and what your fundraising priorities are.
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Here's a novel approach - I don't track hours! That's right - I focus on deliverables and outcomes. Fractional Fundraisers are experienced and efficient and I take on only the amount of clients I can handle as well as how much I want to work (shocker - not everyone wants to work 60 hours/week - LOL). I am easily reachable, and respond quickly. Clients are delighted at the level of support they receive.