You know how monthly giving is that one item on your to-do list that quietly judges you?

I’m the wingperson who shuts it up—I build the program so you can stop carrying it in your brain.

A

Increase fundraising, with monthly donations

Support for long-term donor retention

Sleep better at night

Moss Fundraising business card on a forest floor

You know it has to happen BUT your staff is at capacity and is burned out….

“I know monthly donors are important. I’ve heard it everywhere. I just don’t have the time, capacity, or systems to actually implement this on my own.”

This isn’t ignorance.
This is overexposure without execution support.


For many non-profits, traditional support options just aren’t cutting it:

Hiring In-House

Small budget means potentially inexperienced staff who require more effort and time to manage.

vs.

Consultant

Strategic direction without implementation means a “plan” sits on a computer for 3 years and your big investment goes down the drain.

This is where I come in….

Actual work, not just advice!

What I’ll do, plus more!

You need a

Fractional Fundraiser!

Photo of Maggie Petray wearing glasses in a home office, wearing a blue blazer

You’ve done what the sector told you to do:

  • Attended conferences

  • Joined webinars

  • Downloaded toolkits

  • Sat through sessions titled “Why Monthly Giving Is the Future”

And every time, you leave thinking:
“Yes. We should absolutely be doing this.”

But then Monday happens. You have to push through.

The cycle repeats.

You come back from yet another conference, feeling energized.

Your notebook says:

  • “Monthly donors = predictable revenue”

  • “Retention is higher”

  • “Convert one-time donors”

  • “Build stewardship journey”

All true. All important.

Then you return to:

  • An inbox with 300 unread emails

  • A grant deadline

  • A year-end appeal that still needs copy

  • A CRM that isn’t quite set up for sustainers

  • A board member asking for a revenue update

So monthly giving stays on the to-do list… quietly judging you……

INSERT ME. Someone you can hire, who has the experience to get in and out. A partner, to build your program efficiently, give you room to breathe and let that guilt go.

Build your community of believers. You deserve it.

Nonprofits are constantly told what they should be doing to fundraise sustainably — but are rarely given the time, capacity, or support to actually do it.

That’s the injustice.

Your audience isn’t failing.
The system is asking you to learn endlessly while executing alone.

This shows up repeatedly in sector spaces where:

  • Conferences emphasize “best practices” without addressing capacity constraints

  • Monthly giving is framed as essential, yet treated as an “extra” project

  • Small teams are expected to operate like fully staffed development shops

Nonprofits know monthly giving matters, but knowing doesn’t create time, systems, or staffing.


What happens when you just don’t have the time.

Monthly giving gets parked under: “Strategic initiatives — when we can.”

Which, in a small nonprofit, is code for:

“Not this quarter.”

So what happens?

You end up with:

  • A handful of accidental monthly donors

  • No clear ask strategy

  • No onboarding or stewardship

  • No growth plan

  • No ownership over the program

Monthly giving exists — but only passively.

Because monthly giving isn’t implemented:

  • Revenue depends on campaigns instead of continuity

  • Each appeal has to “work” or else

  • Planning feels speculative, not grounded

You’re fundraising hard — but not sustainably.

Monthly giving could smooth this out.
But building it properly requires:

  • Strategy

  • Copy

  • Systems

  • Follow-through

All things that get squeezed out by urgent work.

The Opportunity Cost Keeps Growing……

Every month you don’t implement:

  • One-time donors don’t convert

  • Relationships stay transactional

  • Long-term value goes unrealized

You don’t just lose money this month —
you lose years of future giving they never had the chance to cultivate.

That’s the quiet cost no conference slide fully captures.


I’ll manage your monthly giving. You focus on changing the world.

Photo of Maggie Petray in an urban setting, wearing black blazer and glasses
  1. Book a Discovery Call.

    Let’s hop on a call so I can learn more about your organization and goals.

  2. I’ll develop a sustainer-first fundraising plan, and then implement it.

    I’ll start with building you a comprehensive strategic sustainer fundraising plan and then I’ll implement it. That includes getting into your data, segmenting your monthly donors out, and sending copy! I work on 4-12 month contracts, so you have stability and security in your fundraising program for it to grow.

  3. Stress-free fundraising growth.

    You focus on the work you love to do and watch your fundraising program grow. I have experience and can work independently, freeing you up!

“Working with Maggie has been an exceptional experience. Maggie brings a deep expertise in best practices, along with a clear, strategic approach to every challenge. Maggie’s guidance is always thoughtful, practical, and easy to implement.

Beyond her knowledge, she prioritizes your needs to deliver high-quality work. Always professional, and approachable, Maggie brings both expertise and a positive attitude to the projects she leads.”

— Lisa Steele, Food Bank of the Rockies

Book a free discovery call.

Ready to take the next step to talk about how fractional work with sustainer programs can boost your fundraising?

Book an appointment with me today for a personalized consultation, where I’ll listen to your unique needs and see how I can slip in and help.

What's with the moss?

I’ve always admired the quiet beauty of moss. Maybe it’s because I miss the Pacific Northwest—or maybe it’s the way moss brings life and color to overlooked spaces—but it perfectly represents what I want my business to be.

Moss isn’t just beautiful; it serves a purpose. It fills in the cracks, protects the surface it grows on, and creates stability. That’s how I see my role as a fractional fundraiser—supporting nonprofits in the spaces where they need me most.

Just like moss helps its environment retain water, I help organizations retain donors—the lifeblood of every mission. Moss also prevents erosion, safeguarding the foundation so everything above can thrive. My goal is to do the same for your fundraising: strengthen your base, build sustainable systems, and help your mission grow.

I’m here to make sure your organization stays vibrant, resilient, and thriving—one monthly donor at a time.

About Maggie

Want to make sure our values align? Me too!

I do this work because I care. I’ve never wanted to be anywhere but the nonprofit industry. My passion (your mission!) drives me.

I’ve learned firsthand that monthly giving is one of the most cost-effective, and sustainable fundraising strategies. With high donor retention rates and predictable revenue, a structured monthly giving program strengthens any organization’s financial stability and donor engagement.

I choose to bring my core values into my work. Here is what they look like:

DEI - Diversity, Equity and Inclusion (say it again out loud!)

Anti-Racism - Always, no exceptions. I will absolutely disrupt harm.

Transparency - Honesty and transparency are critical to my work.

Ethical Storytelling - No exploitation

Community Centric Communications - As a fundraiser, I practice Community Centric Fundraising principles, and make every effort to integrate them into my work.

I chose to work with organizations that embody those same values and whose missions support social justice, community involvement, animal welfare and inclusive practices.

Want to know more about my previous work experience? Totally fair. I have more than 10 years experience fundraising. I’ve worked for different sized nonprofits, giving me insight to the needs of small organizations, and the hints that that big shops use.

My most recent experience was building the monthly donor program at Food Bank of the Rockies from scratch. They had monthly donors already, but no official program. Within four years, we got the monthly donor program to raise more than $3.5 million annually.

How did I do it? Watch my session at the Monthly Giving Summit about by clicking below.

Want to see all the details of my previous experience? Check me out on LinkedIn.

Moss-covered stone letters spelling 'DEI' in a lush forest.

What about me, personally?

My personal life revolves around my two rescue Great Danes, two rescue cats, and husband. I love baking, traveling, crafting, painting, camping, concert going, and Denver Broncos football!

I’m proud to say I currently serve on the Board of Directors for Cat Care Society! The best cat organization I’ve ever seen. We are a free-roam cat shelter that focuses on specialized care for specialized cats.

“Maggie’s work within philanthropy is deeply rooted in her genuine desire to create space for good in her community. While strategically brilliant, and dedicated to evolving the concepts and best practices of fundraising from genuine connection, Maggie isn’t afraid to voice the systemic issues historically engrained within nonprofit work; allowing her to serve the mission, while cultivating holistic change through identifying and advocating for change at the root level.

Maggie’s self-awareness, and desire to uplift others combined with her skillset makes her not only an asset to any philanthropic organization, but to an American community that is in desperate need of people who are willing to mirror the humanness we are all capable of. ”

— Pam Vigil, Food Bank of the Rockies

What to expect.

Risk Free, Results Oriented

Hiring in-house comes with a lot of risk and not much reward. Just imagine getting better fundraising results without hiring staff, proving space for them, and managing their day-to-day activities. Forget staff turnover or only hiring someone “your budget can afford”. I provide the best in small-shop fundraising at a budget you can afford, taking away your risk.

Your Relationships

I respect the work you’ve already put into building your relationships and they will always stay with your organization. When I act on your behalf, I represent your organization. I do not bring donors to your organization, nor do I take them with me when I leave.

Consistency for your ROI

Fundraising success takes time and consistency. Your results depend on where you are starting and what your fundraising priorities are. When is the right time to make this investment? That depends on your ambitions for your organization. A Fractional Fundraiser exists to make the most of your investment.

“Maggie is one of the most dedicated and passionate professionals I’ve had the pleasure of working with. She puts 110% into everything she does, combining hard work with genuine care for people. Her ability to strengthen donor relationships and build lasting connections in unmatched, and her knowledge of what works for nonprofits makes her an invaluable partner in any mission.” - Amanda Miller - Childrens Diabetes Foundation

Moss covered ground

FAQs

  • Usually small organizations have limited budgets for staffing, which means they end up hiring someone junior without much fundraising strategy or expeirence, which is okay! But that person usually ends up spending a lot of time and energy on things that are not moving things forward, as they are learning. Instead, with that budget you can hire a me, a Fractional Fundraiser, who brings over 10 years of fundraising experience to the table with a passion for implementation and getting it done. Short contracts of 4 months - 1 year make it so that you can hire someone less experienced later if needed, after your fundraising plan is in place. Clients love this solution to help them grow strategically.

    An added benefit is that a Fractional Fundraiser requires less supervision meaning less stress for the ED! Bonus!

  • My services cost $1,250 per month, plus tax. Contracts start at 4 months, but I recommend a 6 month contract.

  • Each organization is unique and your fundraising strategy should be unique to you.

    I start each engagement with a list of questions to determine a Strategic Planning process. This helps me develop a clear fundraising plan with goals and activities to move your fundraising forward. Then, I do the work!

    Implementation means writing sustainer appeals, managing your data, building website copy and landing pages, strategic donor stewardship and retention plans, and upgrade campagin methods. I even do data entry and stuff envelopes when needed!

  • If a fundraiser or fundraising consultant offers guaranteed results, RUN. That is probably a sign they are doing something unethical.

    Fundraising success takes time and consistency. Your results depend on where you are starting and what your fundraising priorities are.

  • Here's a novel approach - I don't track hours! That's right - I focus on deliverables and outcomes. Fractional Fundraisers are experienced and efficient and I take on only the amount of clients I can handle as well as how much I want to work (shocker - not everyone wants to work 60 hours/week - LOL). I am easily reachable, and respond quickly. Clients are delighted at the level of support they receive.