Let’s figure out if this is the right fit.
The discovery call is 30 minutes, longer if you want. No pitch, no sales script. I want to understand where your organization is, what you’ve already tried, and what you’re actually hoping to build. If I think I can help, I’ll tell you how. If I don’t think I’m the right fit, I’ll tell you that too — and try to point you somewhere useful.
Click below, and fill in your information to book a call:
Coaching sessions!
First, start with a free discovery call! Let’s get you some free ideas first. Make sure you like me…. that we fit.
If you end up wanting more time with me, to talk through something specific, or just set some goals - I do coaching sessions! They are 90 minutes, and $200 per call. I do this for nonprofits, and also other consultants and fractional fundraisers who want need some pointers.
See below for my core service, and all the details!
Core Service - Monthly Giving Program Build
This is the main thing I do. I come into your organization as a fractional fundraiser and build your monthly donor program from the ground up — starting where the real work lives and ending with something that runs.
Contracts run 4 to 12 months. Long enough to actually build something. Much cheaper than a full-time staff member.
Short enough that you’re not locked into something indefinitely.
Starting rate: $1,250/month + tax (which is a steal, honestly). Depending on where you are, I recommend a minimum 6-month engagement for a full program build.
What’s Included?
Phase 1 — Data & Discovery - I start here. Every time. Before strategy, before copy, before anything.
- Identification of existing monthly donors (often uncoded and unacknowledged)
- Lapsed sustainer identification and recovery opportunity mapping
- Donor segmentation by giving history, frequency, recency, and conversion potential
- Custom CRM reports and lists built for monthly giving needs
- Database process documentation so this work doesn’t disappear when we’re done
- Need to choose a CRM or Donation platform? I’ll demo with you, and make sure it’s giving you what you need
Phase 2 — Strategy - Built for your organization. Not adapted from a template.
- Tailored monthly giving strategy
- Program naming and identity (your sustainer community gets a name and a story)
- Donor conversion pathway — who to approach, through which channels
- Lapsed donor recovery protocol
Phase 3 — Execution - This is where most programs go to die. It’s where I show up.
- All donor-facing copy: appeals, landing pages, donation forms, campaign emails
- Full welcome sequence for new monthly donors
- Stewardship communication calendar
- Upgrade campaign copy and execution
- Year-end and seasonal campaign integration
Phase 4 — Systems & Infrastructure - So the program keeps running after I’m gone.
- CRM setup and configuration for monthly giving tracking and reporting
- Payment processing optimization and credit card failure management
- Automated communication sequence setup
- Reporting dashboard
- Standard Operating Procedures for all monthly giving functions
How I Work
Not-an-hourly-tracker: I don’t track hours. I focus on deliverables and outcomes. If you’re hiring someone to watch a clock, I’m not the right fit. If you want someone who gets things done and responds quickly when you need them — that’s more my style.
Your relationships stay yours: I represent your organization when I’m working on your behalf. Your donor relationships stay with you when the engagement ends. Full stop.
Values screening goes both ways: I work specifically with organizations whose missions align with social justice, animal welfare, community involvement, and equity. I’m not the right partner for every nonprofit — and I’m upfront about that from the start.
This is specifically for you if…
→ You’re a small or mid-size nonprofit
→ Your annual budget is somewhere between $250K and $3M
→ Monthly giving is on your strategic plan and has been for at least a year
→ You’re a team of one in fundraising (or close to it)
→ You’ve tried to build this before. It didn’t get done. You’re done waiting.
→ You want someone to do the work, not assign it back to you.
→ You’re looking for a trainer or a course (check out my free resources or book a coaching call!)
→ You want a framework to work through on your own timeline (I can give you that for free!)
And this probably isn’t for you if:
Here’s what I do that most consultants won’t…..
I start with your donor data. But not in the “pull this list” way, in the way that you give me access, and I do the work. It doesn’t fall to you and your team. I get right in.
I go in and figure out who’s already giving monthly without anyone knowing it. Who’s lapsed. Who’s ready to be asked. What the real opportunity looks like before we build a single strategy around it. Because a monthly giving program built on assumptions is just an expensive guess. I tag people, and look at their full giving history…. when is the last time someone did that?
If you don’t have a CRM, let’s find one! Plenty of free, and low-cost options out there. Same with a donation platform.
Then I build the whole thing. The copy, the systems, the stewardship infrastructure, the upgrade pathway, the lapsed donor recovery. Everything. In a way that reflects your specific donors, your cause area, your community’s values.
And I do it grounded in Community-Centric Fundraising principles — because the way you raise money should reflect what you stand for. No savior narratives. No poverty porn. No donor hierarchy. Just honest, relationship-centered fundraising that treats your donors like the community partners they actually are.
About Maggie
I spent years building a monthly giving program the hard way. Slowly. Messily. Figuring things out as I went, with no real roadmap and honestly no guarantee it was going to work. I was lucky — and I mean that in the most literal sense — that I worked at an organization big enough to let me do this as my main job. Food Bank of the Rockies. A place with the capacity to say “okay, this is yours, go build it.” Most Development Directors don’t get that. They get handed a goal and a to-do list that was already full before monthly giving got added to it.
So I built it. Slowly at first, then faster, then in a way that genuinely surprised me. The program grew. And then it kept growing. More than 5,400 monthly donors. Over $4 million in annual recurring revenue. Not because I’m some kind of fundraising genius. Because monthly giving, built right with the right systems and stewardship behind it, just works. It compounds. It shows up every single month whether you send an appeal or not. And of course, Food Bank of the Rockies does amazing work, real work.
Here’s what I learned doing it the slow way: the hardest part was never the strategy. It was the doing. The segmenting the data, the writing the copy, the setting up the systems, the following through on the stewardship when seventeen other things needed attention. That’s where monthly giving programs go to die — not in the planning, but in the space between the plan and the execution. That gap is where I live now.
After I left Food Bank of the Rockies, I started doing this work for other organizations. Social justice orgs, animal welfare organizations — the ones doing the hardest, most important work in our communities, usually with the thinnest staff and the least capacity to build the infrastructure they need.
I don’t just advise (though I can do that if you want, coaching calls are a thing I do). What I want to do, is the work. I start with your data, and then I build the whole thing. The strategy, the copy, the systems, the stewardship. You stay focused on the mission. I make sure monthly giving stops being the thing that’s always almost done and starts being the thing that runs.
If that sounds like what you’ve been needing — let’s talk.
Moss grows in the overlooked spaces. It fills cracks, builds stability, and creates conditions for everything else to thrive. That’s the work. That’s the intention.
How did I do it? Watch my session at the Monthly Giving Summit about by clicking below.
Here’s what I bring into every engagement.
Community-Centric Fundraising This is the framework I practice and the lens I apply to everything I write on your behalf. It means treating donors as community partners, not charitable benefactors. No savior narratives. No donor hierarchy. Just honest, dignity-centered communication that reflects what you actually stand for. Learn more about CCF principles .
Anti-racism, always Not as a disclaimer. Not as a policy statement. As an active filter on strategy, messaging, and program design. I will disrupt harm when I see it.
Ethical storytelling No exploitation. No poverty porn. Stories told with dignity and with the full humanity of the people and communities involved.
Transparency If something isn’t working, I’ll tell you. If you’re not the right fit for what I do, I’ll tell you that in discovery rather than take your money.
DEI — Diversity, Equity, and Inclusion Worth saying out loud. Worth practicing, not just posting.
What about me, personally?
My personal life revolves around two rescue Great Danes, two rescue cats, and my husband. I love baking, traveling, camping, concerts, and Denver Broncos football (yes, still). I currently serve on the Board of Directors for Cat Care Society — a free-roam shelter focused on specialized care for specialized cats, and probably the best cat organization I’ve ever seen.
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Usually small organizations have limited budgets for staffing, which means they end up hiring someone junior without much fundraising strategy or expeirence, which is okay! But that person usually ends up spending a lot of time and energy on things that are not moving things forward, as they are learning. Instead, with that budget you can hire a me, a Fractional Fundraiser, who brings over 10 years of fundraising experience to the table with a passion for implementation and getting it done. Short contracts of 4 months - 1 year make it so that you can hire someone less experienced later if needed, after your fundraising plan is in place. Clients love this solution to help them grow strategically.
An added benefit is that a Fractional Fundraiser requires less supervision meaning less stress for the ED! Bonus!
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My services cost $1,250 per month, plus tax. Contracts start at 4-12 months.
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Each organization is unique and your fundraising strategy should be unique to you.
Implementation means writing sustainer appeals, managing your data, building website copy and landing pages, strategic donor stewardship and retention plans, and upgrade campagin methods. I even do data entry and stuff envelopes when needed!
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If a fundraiser or fundraising consultant offers guaranteed results, RUN. That is probably a sign they are doing something unethical.
Fundraising success takes time and consistency. Your results depend on where you are starting and what your fundraising priorities are.
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Here's a novel approach - I don't track hours! That's right - I focus on deliverables and outcomes. Fractional Fundraisers are experienced and efficient and I take on only the amount of clients I can handle as well as how much I want to work (shocker - not everyone wants to work 60 hours/week - LOL). I am easily reachable, and respond quickly. Clients are delighted at the level of support they receive.
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I get it! Check out my free resources and Monthly Donor Program Check Up on this website.
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My sweet spot is mission-driven nonprofits and advocacy organizations — think social justice causes, animal welfare, LGBTQ+ rights, and arts and culture. That said, I love working across a wide range of causes and am always open to conversations with organizations doing meaningful work in their communities.
The one area I'll be upfront about: I don't typically take on faith-based clients. No judgment at all — it's simply that I do my best work when I feel deeply connected to the mission, and I want every organization I partner with to get that full investment from me.