A free look at where you stand, one focused coaching session, or a full build of your monthly giving program.

Whichever you pick, we do the work, not only the advice.

Ways to work together

Free Monthly Giving Roadmap

We review your whole online presence: website, donation forms, social media, annual reports, and any giving platforms. You get a prioritized report on what’s working, what’s missing, and what to fix first, plus program name ideas if you don’t have one, upcoming ask opportunities, and personalized thank-you ideas.

It’s free because equity in the sector means something. An organization with a $400,000 budget and 14 monthly donors deserves to know what its program looks like from the outside, and what it would take to change that number.

Coaching Session $200

90 minutes on the one monthly giving problem that’s costing you most right now.

Where is your monthly donor program stuck? Let’s work it out!

We help you with your tech issues, writing a welcome series, struggling retention rates, you name it!

We can talk acquisition, donation platform upgrades or CRM capabilities if those are areas in which you are struggling.

We also do coaching sessions for other consultants wanting to learn more about monthly giving for their clients.

Monthly Donor Program Build

$1,800 a month, on a 6 to 12 month contract.

We do the work, not only the advice. We build the program that turns first-time donors into monthly donors and keeps them giving: the donor database review, the monthly donor landing page and donation page, the welcome email series, the plan and calendar, one platform for all your giving, thank-you and retention plans, upgrade asks, acquisition campaigns, step-by-step guides for your team, and reports.

Step 1

Book a Discovery Call

No pitch, no pressure. Just a conversation about where you are, what you have, and whether this is the right fit. If it’s not — I’ll tell you that too.

What’s Included in a Monthly Donor Program Build?

6-12 month contract.

Step 2

We build the foundation

In months one and two, we look over your donor database and every platform, and test the whole donation path from form to receipt. No new revenue yet, and we say so.

Step 3

Strategy + Machinery

Months 3-5, we build your monthly donor landing page and donation page, the welcome emails, and the plan and calendar for asking. We move giving onto one platform.

Step 4

Growth + Retention

Months 6 and on, we continue with a stewardship calendar, early catches on cancellations, upgrade asks, acquisition campaigns, and reports.

Thinking “that takes too long”? It does take time, and that’s why the first dollars matter. Every month a program runs, new monthly donors stack on top of the ones who stayed. Waiting doesn’t make it faster. It only delays the stacking.

Coaching sessions!

Pick the monthly giving problem that’s costing you most right now, and we spend the session on that one thing. (Think: a donation page that buries the monthly option, failed cards that go cold, welcome emails nobody has written yet, or upgrade asks you keep putting off.)

First, start with a free discovery call! Let’s get you some free ideas first. Make sure you like me…. that we fit.

Green moss growing on a rock in a forest.

How I Work

Not-an-hourly-tracker: I don’t track hours (except for coaching calls). I focus on deliverables and outcomes. If you’re hiring someone to watch a clock, I’m not the right fit. If you want someone who gets things done and responds quickly when you need them — that’s more my style.

Your relationships stay yours: I represent your organization when I’m working on your behalf. Your donor relationships stay with you when the engagement ends. Full stop.

Values screening goes both ways: I work specifically with organizations whose missions align with social justice, animal welfare, community involvement, and equity. I’m not the right partner for every nonprofit — and I’m upfront about that from the start.

Let’s figure out if this is the right fit.

The discovery call is 30 minutes, longer if you want. No pitch, no sales script. I want to understand where your organization is, what you’ve already tried, and what you’re actually hoping to build. If I think I can help, I’ll tell you how. If I don’t think I’m the right fit, I’ll tell you that too — and try to point you somewhere useful.

Click below, and fill in your information to book a call:

Photo of Maggie Petray wearing glasses in a home office, wearing a blue blazer

This is specifically for you if…

→ You’re a small or mid-size nonprofit

→ Your annual budget is somewhere between $250K and $3M

→ Monthly giving is on your strategic plan and has been for at least a year

→ You’re a team of one in fundraising (or close to it)

→ You’ve tried to build this before. It didn’t get done. You’re done waiting.

→ You want someone to do the work, not assign it back to you.

→ You’re looking for a trainer or a course (check out my free resources or book a coaching call!)

→ You want a framework to work through on your own timeline (I can give you that for free!)

And this probably isn’t for you if:

Here’s what I do that most consultants won’t…..

I start with your donor data. But not in the “pull this list” way, in the way that you give me access, and I do the work. It doesn’t fall to you and your team. I get right in.

I go in and figure out who’s already giving monthly, and make sure they have been getting the correct communications.

If you don’t have a CRM, let’s find one! Plenty of free, and low-cost options out there. Same with a donation platform.

Then I build the whole thing. The copy, the systems, the stewardship infrastructure, the upgrade pathway, the lapsed donor recovery. Everything. In a way that reflects your specific donors, your cause area, your community’s values.

And I do it grounded in Community-Centric Fundraising principles — because the way you raise money should reflect what you stand for. No savior narratives. No poverty porn. No donor hierarchy. Just honest, relationship-centered fundraising that treats your donors like the community partners they actually are.

Moss covered ground

FAQs