What's with the moss?
Moss fills in the cracks. It grows in the overlooked spaces. It builds stability quietly, without fanfare, and creates conditions for everything else to thrive.
That’s what I’m trying to do for the organizations I work with. Show up in the places they need support most. Do the unglamorous, essential work. Build something that holds.
And honestly? Moss doesn’t need a lot of attention to keep growing. Neither should your monthly giving program.
About Maggie
.I spent years building a monthly giving program the hard way. Slowly. Messily. Figuring things out as I went, with no real roadmap and honestly no guarantee it was going to work. I was lucky — and I mean that in the most literal sense — that I worked at an organization big enough to let me do this as my main job. Food Bank of the Rockies. A place with the capacity to say “okay, this is yours, go build it.” Most Development Directors don’t get that. They get handed a goal and a to-do list that was already full before monthly giving got added to it.
So I built it. Slowly at first, then faster, then in a way that genuinely surprised me. The program grew. And then it kept growing. More than 5,400 monthly donors. Over $3.5 million in annual recurring revenue. Not because I’m some kind of fundraising genius. Because monthly giving, built right with the right systems and stewardship behind it, just works. It compounds. It shows up every single month whether you send an appeal or not.
Here’s what I learned doing it the slow way: the hardest part was never the strategy. It was the doing. The segmenting the data, the writing the copy, the setting up the systems, the following through on the stewardship when seventeen other things needed attention. That’s where monthly giving programs go to die — not in the planning, but in the space between the plan and the execution. That gap is where I live now.
After I left Food Bank of the Rockies, I started doing this work for other organizations. Social justice orgs, food banks, animal welfare organizations — the ones doing the hardest, most important work in our communities, usually with the thinnest staff and the least capacity to build the infrastructure they need.
Who I work with:
I work specifically with small nonprofits. Not because I can’t work anywhere else — because that’s where my heart is and where I genuinely do my best work. These organizations deserve the same quality of fundraising support that large, well-resourced nonprofits take for granted. The fact that they often can’t access it isn’t a capacity problem. It’s an equity problem. Doing something about it — one monthly giving program at a time — is kind of the whole point.
Here’s what I bring into every engagement.
Community-Centric Fundraising This is the framework I practice and the lens I apply to everything I write on your behalf. It means treating donors as community partners, not charitable benefactors. No savior narratives. No donor hierarchy. Just honest, dignity-centered communication that reflects what you actually stand for. Learn more about CCF principles .
Anti-racism, always Not as a disclaimer. Not as a policy statement. As an active filter on strategy, messaging, and program design. I will disrupt harm when I see it.
Ethical storytelling No exploitation. No poverty porn. Stories told with dignity and with the full humanity of the people and communities involved.
Transparency If something isn’t working, I’ll tell you. If you’re not the right fit for what I do, I’ll tell you that in discovery rather than take your money.
DEI — Diversity, Equity, and Inclusion Worth saying out loud. Worth practicing, not just posting.
Personal life?
I have two rescue Great Danes, two perfect rescue cats, and my husband. Of course, I can talk about them endlessly. I love baking, traveling, camping, concerts, crafts, and Denver Broncos football (yes, still). I currently serve on the Board of Directors for Cat Care Society — a free-roam shelter focused on specialized care for specialized cats, and probably the best cat organization I’ve ever seen.
Who I Support Monthly
And who I’m waiting to ask me…..
I’m flattered you made it to the end of this page!
I believe in putting my dollars where my values are. Here's a look at the organizations I support — the ones I give to every single month, and the ones I love enough to show up for when I can.
Monthly Giving
Cat Care Society One of the Denver metro's most beloved cat shelters, Cat Care Society provides refuge, veterinary care, and loving foster homes for cats in need. (Full disclosure: I'm a proud board member.)
ACLU of Colorado The ACLU of Colorado defends the civil rights and civil liberties of everyone in the state — in the courts, in the legislature, and in communities across Colorado.
Colorado Public Radio CPR delivers trusted, in-depth journalism and music programming to Coloradans across the state, keeping our communities informed and connected.
Project Worthmore Based in Aurora, Project Worthmore provides programs that foster community and self-sufficiency for refugees and immigrants in the Denver metro area — from English classes and food access to dental care and community navigation.
The Obama Foundation The Obama Foundation works to inspire, empower, and connect the next generation of leaders around the world through civic engagement, leadership development, and community investment.
PawsCo ⭐ My longest-standing monthly gift — 10+ years and counting A Denver-based 501(c)(3) animal rescue, PawsCo is dedicated to reducing pet homelessness by partnering with shelters to rescue the most at-risk animals and placing them in foster homes on their way to forever families.
Community-Centric Fundraising CCF is a movement to transform how the nonprofit sector raises money — grounding fundraising practice in racial equity, social justice, and genuine community voice over donor preference.
The Action Center A Lakewood institution since 1968, The Action Center provides Jefferson County residents with immediate, judgment-free access to food, clothing, and financial assistance — and longer-term support to help people move toward lasting stability.
Occasional Giving (and yes, I'm a warm prospect — if you see this, feel free to invite me to be monthly!)
Big Dogs Huge Paws — A Colorado volunteer rescue dedicated to finding forever homes for giant breed dogs like Great Danes, Great Pyrenees, Mastiffs, and Irish Wolfhounds.
Second Chance Center — An Aurora-based nonprofit providing case management, mentoring, housing support, and reentry resources to help formerly incarcerated individuals rebuild their lives.
One Colorado — Colorado's leading LGBTQIA+ advocacy organization, advancing equality for queer Coloradans and their families through state policy, legislation, healthcare, education, and civic engagement.
Sunshine Home Share Colorado — Colorado's only nonprofit home-sharing program for adults 55+, matching older homeowners with housemates to create affordable housing, companionship, and the ability to age in place.
Children's Diabetes Foundation — Supports diabetes research and care programs, with a focus on improving the lives of children and families living with diabetes.
Rocky Mountain Horse Rescue — A Colorado nonprofit dedicated to the rescue, rehabilitation, and rehoming of abused, neglected, and impounded horses, ponies, mules, and donkeys.
Trans Continental Pipeline — A Denver-based grassroots mutual aid network turned 501(c)(3) that helps LGBTQIA+ individuals relocate from unsafe situations and political climates to Colorado, with support for transportation, housing, and community connection.
Maui Humane Society — The only open-admission animal shelter on Maui, caring for thousands of animals each year and providing lifesaving programs and community outreach across the island.