Monthly giving is always on the strategic plan.
It’s never actually getting built.
I fix that.
A
I’m Maggie — a fractional fundraiser who does the hands-on work of building monthly donor programs for small nonprofits. Not strategy decks. Not frameworks. The actual thing: the data, the copy, the systems, the stewardship. You stay focused on your mission. I make recurring revenue real.
You’ve heard it a thousand times. You believe it. You just haven’t had time to build it.
You’ve been to the conferences. You’ve downloaded the toolkits. You’ve taken notes in sessions titled “Why Monthly Giving Is the Future” and left thinking — yes, absolutely, we need to do this.
Then Monday happened.
Then a grant deadline. Then a board member question. Then year-end. Then the whole thing got quietly moved to Q2, which became Q3, which became “a strategic priority for next year.”
Here’s the thing: you’re not behind because you don’t care. You’re behind because you’re running a one-person fundraising shop where urgent always beats important — and monthly giving is permanently important but never urgent.
Until it is. And then it’s a crisis.
You know what to do. You genuinely don’t have the bandwidth to do it. That’s not a you problem. That’s a structural reality. And it doesn’t go away by blocking off two weeks on the calendar. (You’ve tried that.)
The Advice Gap
The sector is exceptionally good at telling small nonprofits what best practice looks like. It is much less good at helping them implement it. You’ve been given the roadmap. What’s missing is someone to drive.
The Capacity Trap
The Cost of Waiting
Every month without a monthly giving program is a month where donors who could have become sustainers are lapsing instead. That’s not just revenue you’re missing now — it’s years of future giving that never gets started.
For many non-profits, traditional support options just aren’t cutting it:
Option A — Do It Yourself
“I’ll block off time next quarter.” You know how this ends. The time doesn’t materialize. The half-finished Google Doc sits in a folder. The starting line keeps moving further away. DIY works great for nonprofits with protected capacity and dedicated staff. If that’s you, you probably don’t need me.
vs.
Option B — Traditional Consultant
Delivers a strategy. Leaves you to implement it. This is where a lot of nonprofits get burned. They invest real money, get a polished deck, and end up exactly where they started — except now they also have a document explaining why monthly giving matters. You already knew that.
vs.
Option C — Moss Fundraising
Fractional fundraiser. Does the actual work. > I come in, start with your donor data (because that’s where the real picture lives), and build the program from the ground up. The copy, the systems, the stewardship, the follow-through. You get something that runs — without adding to your plate or pulling you away from the work that can’t wait.
This is where I come in….
Actual work, not just advice!
How it works!
Step 1: Book a Discovery Call
No pitch, no pressure. Just a conversation about where you are, what you have, and whether this is the right fit. If it’s not — I’ll tell you that too.
Step 2: I start with your data
Before strategy, before copy, before anything else — I dig into your donor file. Most organizations don’t actually know who’s already giving monthly, who’s lapsed, or where the real opportunity lives. That’s where I start. Because the program you build should be built around the donors you actually have.
Step 3: I build the program. You run your organization.
Strategy, copy, systems, stewardship — I do the work. You stay focused on the mission. On the other side of this engagement, you have a real monthly giving program that exists, runs, and grows.
This is specifically for you if…
And this probably isn’t for you if:
→ You have a well-resourced development team with capacity to implement
→ You’re looking for a trainer or a course
→ You want a framework to work through on your own timeline
(Those are all fine things to need. I’m just not the right fit for them.)
→ You’re a small or mid-size nonprofit in social justice or animal welfare
→ Your annual budget is somewhere between $250K and $3M >
→ Monthly giving is on your strategic plan and has been for at least a year
→ You’re a team of one in fundraising (or close to it)
→ You’ve tried to build this before. It didn’t get done. You’re done waiting.
→ You want someone to do the work, not assign it back to you.
Here’s what I do that most consultants won’t…..
I start with your donor data.
Not your goals. Not your messaging. Your actual database — the thing nobody wants to dig into because it’s messy and slow and not glamorous at all.
I go in and figure out who’s already giving monthly without anyone knowing it. Who’s lapsed. Who’s ready to be asked. What the real opportunity looks like before we build a single strategy around it. Because a monthly giving program built on assumptions is just an expensive guess.
Then I build the whole thing. The copy, the systems, the stewardship infrastructure, the upgrade pathway, the lapsed donor recovery. Everything. In a way that reflects your specific donors, your cause area, your community’s values.
And I do it grounded in Community-Centric Fundraising principles — because the way you raise money should reflect what you stand for. No savior narratives. No poverty porn. No donor hierarchy. Just honest, relationship-centered fundraising that treats your donors like the community partners they actually are.
Let’s figure out if this is the right fit.
The discovery call is 30 minutes, longer if you want. No pitch, no sales script. I want to understand where your organization is, what you’ve already tried, and what you’re actually hoping to build. If I think I can help, I’ll tell you how. If I don’t think I’m the right fit, I’ll tell you that too — and try to point you somewhere useful.
Click below, and fill in your information to book a call:
I’ll manage your monthly giving. You focus on changing the world.
Book a Discovery Call.
Let’s hop on a call so I can learn more about your organization and goals.
I’ll develop a sustainer-first fundraising plan, and then implement it.
I’ll start with building you a comprehensive strategic sustainer fundraising plan and then I’ll implement it. That includes getting into your data, segmenting your monthly donors out, and sending copy! I work on 4-12 month contracts, so you have stability and security in your fundraising program for it to grow.
Stress-free fundraising growth.
You focus on the work you love to do and watch your fundraising program grow. I have experience and can work independently, freeing you up!
“Working with Maggie has been an exceptional experience. Maggie brings a deep expertise in best practices, along with a clear, strategic approach to every challenge. Maggie’s guidance is always thoughtful, practical, and easy to implement.
Beyond her knowledge, she prioritizes your needs to deliver high-quality work. Always professional, and approachable, Maggie brings both expertise and a positive attitude to the projects she leads.”
— Lisa Steele, Food Bank of the Rockies
“Maggie’s work within philanthropy is deeply rooted in her genuine desire to create space for good in her community. While strategically brilliant, and dedicated to evolving the concepts and best practices of fundraising from genuine connection, Maggie isn’t afraid to voice the systemic issues historically engrained within nonprofit work; allowing her to serve the mission, while cultivating holistic change through identifying and advocating for change at the root level.
Maggie’s self-awareness, and desire to uplift others combined with her skillset makes her not only an asset to any philanthropic organization, but to an American community that is in desperate need of people who are willing to mirror the humanness we are all capable of. ”
— Pam Vigil, Food Bank of the Rockies
What's with the moss?
Moss fills in the cracks. It grows in the overlooked spaces. It builds stability quietly, without fanfare, and creates conditions for everything else to thrive.
That’s what I’m trying to do for the organizations I work with. Show up in the places they need support most. Do the unglamorous, essential work. Build something that holds.
And honestly? Moss doesn’t need a lot of attention to keep growing. Neither should your monthly giving program.
“Maggie is one of the most dedicated and passionate professionals I’ve had the pleasure of working with. She puts 110% into everything she does, combining hard work with genuine care for people. Her ability to strengthen donor relationships and build lasting connections in unmatched, and her knowledge of what works for nonprofits makes her an invaluable partner in any mission.” - Amanda Miller - Childrens Diabetes Foundation
FAQs
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Usually small organizations have limited budgets for staffing, which means they end up hiring someone junior without much fundraising strategy or expeirence, which is okay! But that person usually ends up spending a lot of time and energy on things that are not moving things forward, as they are learning. Instead, with that budget you can hire a me, a Fractional Fundraiser, who brings over 10 years of fundraising experience to the table with a passion for implementation and getting it done. Short contracts of 4 months - 1 year make it so that you can hire someone less experienced later if needed, after your fundraising plan is in place. Clients love this solution to help them grow strategically.
An added benefit is that a Fractional Fundraiser requires less supervision meaning less stress for the ED! Bonus!
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My services cost $1,250 per month, plus tax. Contracts start at 4 months, but I recommend a 6 month contract.
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Each organization is unique and your fundraising strategy should be unique to you.
I start each engagement with a list of questions to determine a Strategic Planning process. This helps me develop a clear fundraising plan with goals and activities to move your fundraising forward. Then, I do the work!
Implementation means writing sustainer appeals, managing your data, building website copy and landing pages, strategic donor stewardship and retention plans, and upgrade campagin methods. I even do data entry and stuff envelopes when needed!
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If a fundraiser or fundraising consultant offers guaranteed results, RUN. That is probably a sign they are doing something unethical.
Fundraising success takes time and consistency. Your results depend on where you are starting and what your fundraising priorities are.
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Here's a novel approach - I don't track hours! That's right - I focus on deliverables and outcomes. Fractional Fundraisers are experienced and efficient and I take on only the amount of clients I can handle as well as how much I want to work (shocker - not everyone wants to work 60 hours/week - LOL). I am easily reachable, and respond quickly. Clients are delighted at the level of support they receive.